Should more OEMs look towards Ferrari for strategy?
Our panel seems to think so.
On this episode of the ASOTU Wheelhouse with Daniel Govaer, we uncover how Ferrari has turned their customer base younger and what other dealers/OEMS can learn from it. It’s a grab bag Labor Day episode, so we jump all around the map with panelists Paul J Daly, Kyle Mountsier, Jenn Suzuki and Brian Kramer.
Here’s what we cover:
0:00 Intro
2:14 Our Panelist’s Watch List
6:52 Rivian’s CEO Mocks ICE Buyers
9:47 Tesla’s Most Recent Price Cuts
12:09 Adam Driver Can’t Drive a Ferrari
13:49 Ferrari’s Younger Customer Base
19:02 Applying Ferrari’s Strategy
21:25 Should we train salespeople on other brands?
24:26 Rethinking Traditional Lead Gen
28:29 Is Customer Acquisition Still the Best Method?
31:31 Rapid Fire with today’s winner
34:03 Buy, Lease, Wholesale
Come see the Wheelhouse in-person at ASOTU CON 2023! Get your tickets at https://www.asotucon.com
Sign up for the ASOTU Daily Email, the morning email that reminds you of what you work in the automotive industry.
Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars
Should more OEMs look towards Ferrari for strategy?
Our panel seems to think so.
On this episode of the ASOTU Wheelhouse with Daniel Govaer, we uncover how Ferrari has turned their customer base younger and what other dealers/OEMS can learn from it. It’s a grab bag Labor Day episode, so we jump all around the map with panelists Paul J Daly, Kyle Mountsier, Jenn Suzuki and Brian Kramer.
Here’s what we cover:
0:00 Intro
2:14 Our Panelist’s Watch List
6:52 Rivian’s CEO Mocks ICE Buyers
9:47 Tesla’s Most Recent Price Cuts
12:09 Adam Driver Can’t Drive a Ferrari
13:49 Ferrari’s Younger Customer Base
19:02 Applying Ferrari’s Strategy
21:25 Should we train salespeople on other brands?
24:26 Rethinking Traditional Lead Gen
28:29 Is Customer Acquisition Still the Best Method?
31:31 Rapid Fire with today’s winner
34:03 Buy, Lease, Wholesale
Come see the Wheelhouse in-person at ASOTU CON 2023! Get your tickets at https://www.asotucon.com
Sign up for the ASOTU Daily Email, the morning email that reminds you of what you work in the automotive industry.
Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars